Frequently Asked Question

Why should I take part in an exhibition?

Exhibitions can be a valuable way of meeting many key prospects in a short space of time. Providing you choose the right show and plan carefully, you could lay the foundations for profitable growth in contacts and eventual sales.

What is taking a stand at a trade show, a county show or a national exhibition likely to cost?

There is no rule of thumb which covers such diverse possibilities. Each event will calculate their charges based on a basic cost for the area you might occupy and even whether you are indoors or out. The rate will also take into consideration the value of the potential traffic which will pass your frontage.

How do I measure the cost-effectiveness of exhibiting, compared with other marketing activities?

Public or consumer shows usually generate instant cash, unless you are promoting kitchens or conservatories. Trade shows are unlikely to generate instant orders - the real selling is done following up after the show, and in many cases buyers wait until they see you again next year to see if you are still around. Trade shows are a long-term investment.It is vital that you keep a record of all the visitors who express an interest in your goods, services or company. This could be something as simple as a visitors book for recording follow ups or a box that contacts can put their business cards in. Larger exhibitions often use technology to help you collect visitor details such as bar code scanners which will read the I.D. badges of your stand visitors. The contact details of all those visitors are then sent to you following the event.

Where and how often should I exhibit?

Where you choose to exhibit will be governed by what industry you are in and what events are available. Avoid general shows and look for those where most of your target audience will attend. Send for last years catalog from the organizer and see if the well-known names from your sector are there. The organizers should be able to give you a detailed breakdown of exhibitors and visitors from previous years. Check this to see if your rivals, customers and targets are listed. Ideally visit first before booking for next year. This will also give you an idea of the best spots to book (if they are available and within your budget).

What are Modular Exhibition Stands?

Modular exhibition stands are stall designs made from pre-engineered parts such as walls, roofs, wings and overlay panels. Exhibition stall designs are re-configurable and re-usable, hence suited for multiple exhibition. These exhibition stands are cost efficient in the long run and preferred as an eco-friendly mode of exhibiting.

What is the normal turnaround time between finalizing a design and getting the delivery of an exhibition stand?

It is difficult to put an exact number of days required to manufacture your exhibition stand once you finalize the design. The time frame depends on many factors such as complexity of design, the number elements, the size of the stand, the type of material used in the exhibition stand etc. We can safely say that to manufacture and deliver a simple modular exhibition stand we need a turnaround time of 10 days at a minimum. The 3D designers and creative team of booth design specialists at Triumfo would love to hear from you. Call us right away should you need the help of experts to give your booth a visually striking look and feel at the next trade show or exhibition you attend.

What is an exhibition brief form?

Exhibition Brief form is the first sheet of paper exchanged between client and exhibition stand building contractor outlining client’s requirement. An Exhibition Brief form includes information such as client profile, objective of the exhibition stall, target audience, look and feel and other physical requirements of the exhibition stand. Exhibition Brief form can undergo changes in the production and execution stage according to client’s requirement.

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