Rubber Resources is a company that recycles rubber waste in order to produce cost-saving and high quality tyres. They see environmental sustainability as their mission. Rubber resources has a innovative image in rubber recycling. They have created Ecorr brand which stands for ‘ecological- economical’ and ‘recycled rubber’.

Rubber Resources quested for an image that will give their brand an eminent and a quality look. They also needed to show their environmental awareness in contrast to other tyre producers. As a company in this industry for many decades, they wanted to visualize their stability. As Triumfo, we suggested them the high contrast of black and white. Creating a straight line structure with this high contrast gives the stand the look they were searching for. We accomplished our goal to realize their vision.