Hetero is a global pharmaceutical company especially specialized in the Active Pharmaceutical Ingredients and Intermediate Chemicals. For 20 years, they are aimed at the achievement of producing affordable drugs by the help of research and development of more than 200 products. Their products are used in 138 countries in the world.
Hetero needed a design to emphasis on the logo and brad awareness, the fair was a new fair and a new market for Hetero. Since the market is new and Hetero is new in that market, they needed to show the stable look of the brand.
The straight line heavy design gave us the opportunity to emphasize on the stability of the company. The usage of their orange brand color and playing with the glass and light, the stand looked elegant and was an attraction on the fair ground.
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